A scalpel has brought to life a classic Kiwi novel in a compelling ad produced by Colenso BBDO for The New Zealand Book Council.
Colenso BBDO was briefed by The New Zealand Book Council, to develop a piece of film that would inspire more New Zealanders to read more books.
Colenso worked with Andersen M Studios in London to develop a concept that would show Maurice Gee’s classic novel, Going West, coming to life through hand cut ‘pop up’ scenery springing up from the pages.
What resulted was eight months of hard work and intricate paper cutting to create the two minute film.








Comments
A wonderful well thought out
A wonderful well thought out and mesmerizing piece!
A MA ZIN G ! N EW Z LAND!
please, if you can tell us, over the 8 months of film making-- how many exacto knives were used?!
Bravo!
I Love It
It Is Great!
NZ Book Council - Going West
Superlatives fall short. All the same, this film is an absolutely amazing expression of imagination, craft, and inventiveness.
What an inspiration!
I love your animation people, makes me want to sign up to AFTRS here in Sydney and get stuck into the fantastic world of animation! Thank you for your creativity and wonderful inspiring creation.
I[heart]NZ!
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